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Does Anybody Read Your Blog?

Does Anybody Read Your Blog?
 

The biggest complaint I hear as a blog coach is “Nobody reads my blog!” I’m going to share with you the top three reasons why people don’t read blogs, plus ways you can overcome them.

1. People don’t know about your blog.

If the only people reading your blog are your close friends and family, perhaps they are the only ones who know about it. There are many ways to make others aware of your blog, and most of those ways are free.

One of the best free ways to drive traffic to your blog is through writing and submitting articles to directories, such as ezinearticles.com. These directories invite writers to submit informative content in exchange for links back to your site.

Social media is another way to introduce people to your blog. Creating a Facebook group or page or using Twitter to stir up interest in your site takes a bit of time, but it will be well worth it when your blog readership blossoms. I once wrote a blog post titled “Taming the TwitterBeast in 20 minutes a day,” which outlines the Twitter system I used to help grow that blog’s audience.

2. People are too busy to read your blog.

People are very busy today. They have to choose how to spend their time productively. The best way to bring your blog to the top of their priority list is to give them what they want. Solve a problem your reader has.

Most people use the “What’s in it for me?” test when selecting blogs to read. Whether they are seeking entertainment, solutions to industry issues, or a great recipe to serve their family on a budget, if your blog provides what they want, they will make the time to read it.

The key here is to get to know your market. Find out what they are actually asking. Some bloggers start off with a great idea for a blog topic without ever considering what their readers want to read. Blogging successfully is not about the blogger — it’s about helping your reader reach their goals, answer their questions, or solve their problems.

The best way to discover what your audience wants is through Market Research, which is basically spying on your readers.We don’t have the time to explain the market research process, but I’ve created a free video series that will get you started. Click on the intro video in the sidebar to your right to learn more.

3. People don’t like your blog.

This is the tough love part of this post. There are many reasons why some readers simply don’t like a blog — perhaps it’s the design, maybe it’s the topic, or sometimes they just don’t like the blogger. This all goes back to the selfish nature of humans. If your blog helps them, they will like it. And, more importantly, they will like YOU.

On the other hand, many bloggers themselves are selfish. They don’t want to share information for free. They don’t take the time to learn what their audience wants. Or, they simply blog away without a plan. And that’s why many blogs are unliked.

Once your audience likes you, they begin to respect you. Then, they will refer your blog to their friends, who will in turn will refer it to their friends. This word of mouth, or rather, click of keyboard, can create a viral spread of information about YOUR BLOG.

So,  if you’ve ever struggled with the “Nobody Reads My Blog” syndrome — ask yourself these three questions:

  1. What are you doing on a consistent basis to drive traffic to your blog?
  2. Do you really know who your audience is and what they want?
  3. Are you blogging with your audience in mind, or are you simply blogging the way you want to, about what you want to?

As with anything else in life, the Golden Rule will help us in our blogging success.

  1. Pamela Stephens02-17-11

    Hi Linda…I read it! Driving traffic is an artform, I guess!
    🙂 And so, there are many “forms” of art! I admit that perhaps not all “forms” appeal to everyone…duh! Time constraints, such as..learning the “ropes” of the how-to’s, intricasies (sic?) of knowing which methods are most effective…it isn’t for the faint of heart! Is that about right? 🙂

    • Linda Fulkerson02-17-11

      Hi Pamela! I think sometimes we bloggers get so hung up on the “how-to’s” and “rules” of driving traffic that we forget why we’re blogging in the first place. Website traffic is basically generated through three streams – content, activity, and links.

      The very best way to drive traffic is by providing useful, relevant content to your audience. If we do that, the activity level will follow, which, in turn, will bring about quality links.

      There are, of course, many ways to speed up the process, but blog traffic is kind of a tortoise/hare thing. Shortcuts don’t typically help us win the race. 😉

  2. Jamie Adams02-17-11

    Thank you for sharing with us Linda! I’m looking forward to learning all I can from you 🙂

  3. Shannon Taylor Vannatter02-17-11

    Hey Linda,
    Great topic and oh so true. I love the blog test.

    • Linda Fulkerson02-17-11

      Shannon – I doubt you have to worry about no one reading your blog. You have become a blogger extraordinaire! I’m proud of you for all the work you put into your blog. (And your writing!)

  4. Jenny Carlisle02-18-11

    What you say about blogging can be applied to our fiction writing, too. Folks have to know we’re out there, it has to have their interests in mind, and they have to enjoy it once they read it. Three great tests for everthing we want to be read by someone. You passed all three tests this morning with me! Thanks!

    • Linda Fulkerson02-19-11

      You bring up a great point, Jenny – that this “test” can (and perhaps should) be applied to all our writing.

  5. Lisa Collins02-18-11

    Linda,
    Great post. I’ve read probably twenty different articles on blogging and your’s is by far the most direct and easy to apply to my own blog.
    Thanks!

    • Linda Fulkerson02-19-11

      Thanks, Lisa! I’ve read many, many posts on blogging as well. I try to learn from those who have done this blogging thing for a long time and who have been successful at it.

  6. Sheila Covey02-19-11

    Absolutely a great post–You are a Master! Every time I read one of your articles, I learn so much!

    • Linda Fulkerson02-19-11

      LOL – I don’t know about a “master.” I’ve certainly tried to study some blogging masters, though. Maybe at least a little bit of their wisdom is starting to rub off. 😉

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